Marketing
Learn how institutions of all sizes and backgrounds are innovating beyond traditional marketing tactics to deliver personalized digital engagement to create connected experiences from enrollment to fundraising. Brought to you by Cvent.
Welcome to the Marketing Track
Learn how institutions are delivering connected experiences from enrollment to fundraising.
Centralizing Communications with Marketing Cloud
Leveraging our enterprise Salesforce platform and Marketing Cloud, UMass communicators, who once struggled with undelivered emails and blacklisting, are now sending both transactional and commercial emails with excellent results.
Lessons Learned on a Path to Marketing Maturity with National University System
Discover the key factors driving digital marketing maturity today and how universities are using Salesforce CRM and Marketing Cloud to increase student engagement.
Reduce, Reuse, Recycle: Exploring the 3 R’s of Content Management
Did you have a recent webinar, livestream, or even speaking event with a top-notch presenter? Don’t let your .mp4 file go to waste! Use this video content in Commerce Cloud and Marketing Cloud to entice the people who have not enrolled in your course yet.
Resources
Higher Education Marketing Demo
Find out how to create exceptional experiences for every student with education marketing.
Higher Education Digital Marketing Maturity Assessment
Transform your marketing to a more data-driven operation.
5 Pillars and 5 Pitfalls to Higher Ed Unified Communications
Discover how to build a foundation to align communications at your institution.
Continue Learning with 40+ Sessions
From creating connected student experiences across departments to innovating with new business models, now is the moment to evolve and thrive as a future-ready institution.
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